As a form of activity that holds interest and gives pleasure to the masses, entertainment has developed over thousands of years since there were literature records. Thanks to the rapid shrinking of technology after The Industrial Revolution, nowadays we can have a more pleasant enjoyment compare to our ancestor. This article is going to focus on the impacts of Vocaloid virtual singers, and how it leads up Japan’s internet culture.
Talking about “Virtual Singer”, we may immediately think of Miku Hatsune（初音ミク）, a humanoid persona voiced by the synthesize engine. Miku Hatsune is only one of the visualized characters under Vocaloid series, others including Rin/Len Kagamine（鏡音リン／鏡音レン）, Luka Megurine（巡音ルカ）, ect. Along with the latest version of Vocaloid software, we will expect there will be more and more character to come out. Miku Hatsune is not only a anime character that lives in ACGN (stand for Anime, Comics, Games and Light Novels) subculture, but also frequently appear on international stage: she was a guest on Lady Gaga’s concert (CLICK HERE for footage), as well as the advertising celebrity of TOYOTA Company in USA.
 |
| The latest Vocaloid will be launch in the end of 2014. |
Vocaloid software can let the user put different soundtracks together to synthesis, or create a song, by following the music rhythm and tune. It is a little bit sound like the way DJ mixing songs, but the advantage of using Vocaloid software is, users no more required to own expensive DJ equipment for creating a song, they only need a computer that can operate normally and a legal copy of Vocaloid. Therefore, the high availability makes everyone become a composer. Vocaloid changes the rules of creation, it brings more interaction between each creator, such as users posting their works on video sharing website (In Japan, most creator will post on ニコニコ動画) and rating or leaving constructive feedback, sharing open sources for advance tuning on Vocaloid, etc. All of the success in Internet culture, is based on the attitude towards copyright and Doujin（同人，similar meaning in Chinese: 二次創作）, Yamaha Company does not intended to get any profit from users’ creation, but the users can make money by selling their works. Under Yamaha’s “society donate” action, both users and seller come to a win-win situation.
On 2nd October 2012, Miku Hatsune held a concert in Star Hall, KITEC. This was the first time for Miku Hatsune performed in Hong Kong, as a result, the concert had attracted over 5,000 fans attended, included those from mainland China. Just before the performance began, there were also some stalls selling goods and CDs, however they had been quickly sold out. From the point of economics, holding a concern is a profit-making activity, which is why Yamaha and SEGA Company can earn money by “Hatsune Fever”.
沒有留言:
張貼留言